The Poultry Site – Sales of free-range and organic eggs are growing at more than twice the rate of conventional egg sales, at Grupo Pão de Açúcar, Brazil’s largest supermarket chain, and the multinational company Unilever has announced that all eggs used in its Hellmann’s brand of mayonnaise, the most popular brand in country, will be 100 per cent cage-free by 2020.
Such trends favouring alternative egg production were the focus of the workshop ‘Market Opportunities for Free Range and Organic Eggs’, which took place in Bastos on 6 September, reports Humane Society International (HSI).
“The factor that boosts sales of organic and free range eggs are that consumers are looking for a healthy diet”, said Danielle Pedro de Freitas, egg purchasing officer at Grupo Pão de Açúcar, during the Bastos event, held by the Technical and Educational Institute for Animal Control – ITEC. She reported that compared to sales in the first semester of 2012, sales of free-range eggs grew by 22 per cent in volume and 45 per cent in value in the first semester of 2013. At the same time, sales of organic eggs grew by 48 per cent in volume and 46 per cent in value. Both figures are more than two times higher than the sales of conventional eggs, which dropped by eight per cent in volume and grew by 20 per cent in value. Also according to Pão de Açúcar, another factor that explains the expansion of the free-range and organic markets are that consumers are concerned about animal welfare issues.