Ethics, Antibiotics, Consumer Opinion Shaping Buying Decisions

1The Poultry Site – Inside the store, ethics drops down the list of priorities and price, freshness, quality and brand take over.

However, while ethical production might not seem so important for the individual consumer in making the buying decision, it is very important politically for the store, the processor and the producer and comes to the fore when mistakes are made and publicised.

Speaking at the recent National Office for Animal Health conference in London on Britain’s Food Industry and dispelling myths about livestock production, David Evans, (pictured) the head of agriculture at the supermarket chain Morrisons, said that consumers views on ethical production are very broad and also inconsistent.

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