Colored cotton is featured at the Fashion Rio – Winter 2012

By Edna dos Santos – Embrapa Cotton

The naturally colored cotton, developed by Embrapa Cotton, was once again featured in the “Rio-à-Porter” business lounge official of Fashion Rio, this time in the winter collection 2012.  The 19th edition of this event included the participation the group “Natural Cotton Color”, of João Pessoa, which uses colored cotton as a raw material of their products and presenting clothing, accessories, decor items and pets.  The “Ponto Filé” – tradicional “Renda aberta” in the Northeast – has been mostly used to valorize the pieces and more than that, broadened the spectrum of   this productive chain in a sustainable manner, looking for news trends and markets. The products presented are made by artisans from “Brejo Paraibano”.
The trademark “Natural Cotton Color” are accredited by Embrapa Cotton with a “Natural Cotton Color” label, that garantees the product authenticity for the consumers. Nowadays, The authorized partners to use the trademark “Natural Cotton Color” of Embrapa are: “Algodoeiro Eco Fashion”,” Casulo Arte Natural”, “Coopnatural/Natural Fashion” – Cooperative Textile Production of Cotton from Paraiba State, “Capuchos, D’Cotton”, “Entre Rios”, Francisca Gomes Vieira”, “Kairóz”, “Maria Xique”, “Rosa e Virgulino”.
Since 2004, on São Paulo Fashion Week, colored cotton is gaining space on the catwalk. This projection began with Ronaldo Fraga, the first great stylist that believed in the product potential when presented his winter collection.  The sustainable fashion has gained prominence.
In 2009, Embrapa colored cotton was introduced in the edition of Spring / Summer Prêt à Porter Paris, the most important fair in the world of international fashion.  Since then the pieces made up of naturally colored cotton the varieties have found guaranteed trading the world of fashion.
Knowing more colored cotton.

As it is a social product and ecologically friendly, the plume of naturally colored cotton have had increasing demand for both domestic and international markets. Nowadays, it is exported to several countries including: United States, Germany, Portugal, Spain, Italy, Switzerland, France, England, Denmark, Japan, and others.

The varieties naturally colored researched by the Embrapa Cotton don’t require the use of chemical pigments, so don’t pollutes the environment, and still represent 70% of water economy in the finishing of the mesh process production. In addition, the naturally colored cotton is an important source of income for about a thousand farmers in the states of Paraiba, Pernambuco, Rio Grande do Norte and Ceara, who harvest the product by hand and can get out a higher price than the conventional cotton.

Altogether, Embrapa Cotton already provided five different varieties of colored cotton in the market, in tone going from pale green to pale brown, dark and reddish. The first was the BRS 200 Brown released in 2000, then came the BRS Green, in 2003, and the BRS Sapphire and BRS Rubi, both in 2005 and, finally, the BRS Topaz, released in 2010. The colored varieties were obtained through conventional breeding processes without the use of transgenes.

Source and picture: Embrapa Cotton
Click here to read the complete version of this article in Portuguese
Translated by: Gilberto Silber Schmidt
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